The CMO had a big question: Who are our buyers, and what drives them? Understanding buyer demographics and behaviors was crucial to creating more focused advertising campaigns.
We started by tracking buyer data—from their preferences to their purchasing habits. This gave us valuable insights into who they are and how they make decisions. But collecting data wasn’t enough. The next step was turning it into action.
Using this information, we implemented Lookalike Audiences on digital ad platforms. This allowed us to target potential buyers who shared similar traits with our existing customers, ensuring more precise and impactful campaigns.
The results spoke for themselves, Ads became more targeted and effective. We successfully generated several NUPs (Booking Priority Numbers) through digital platforms.
This approach not only improved ad efficiency but also opened the door to better market segmentation and smarter campaigns.
